HGTV and Macerich shopping centers have partnered together this holiday season for Santa HQ! Santa HQ’s were unveiled at 10 Macerich shopping centers around the country this past weekend. The HQ is truly the most innovative and immersive digitally inspired Santa’s Village experience ever realized.
Families enter the HQ to be scanned by the digital Naughty or Nice O’Meter, then move into Santa’s workshop to take Seflie Elfie’s and become part of a digital dance video, then onto the North Pole Observatory to experience Elf-Ray Vision in a 3D environment…all before meeting and taking photos with the real Santa himself!
“Santa HQ provides a unique twist on holiday festivities, while offering fans a chance to touch and feel the HGTV brand in a whimsical way,” said Shannon Driver, senior vice president, media strategies and partnerships. “We’ve enhanced the holiday experience at these top malls by creating a state-of-the-art venue for visitors to explore.”
Upon entering the magical structure, families can enjoy the wonder of Santa’s Workshop and Observatory by using innovative technology to customize their individual experience. Visitors can download the ELF-RAY Vision app or use a provided tablet to immerse themselves in the enchanting world of Santa HQ to see the night sky, the secret inner-workings of clocks and gears and to meet a playful pair of elves. By using their handheld device as a “portal,” visitors can see and interact with stunning digital scenes surrounding them inside Santa’s Observatory. Visitors can continue the adventure with a custom photo opportunity, followed by the ultimate moment with Santa inside his modernized sleigh. Visitors can reserve their experience time in advance via the Santa HQ website.
Santa HQ will also feature “Sleigh Ride” – a featured track on the recently-released Pentatonix holiday album, That’s Christmas To Me – as part of the experience’s light show, which will play daily across Macerich’s 10 properties. Additionally, Pentatonix will be performing at Tysons Corner Center on Friday, December 5. That’s Christmas To Me is available in stores and online, and will be available to those visiting Santa across the Macerich portfolio throughout the holiday season.